adASTRA – The STRABAG Intrapreneurship Programme
Transforming ourselves and the industry with corporate startups
At adASTRA, employees get the chance to develop their own innovative business ideas and spin them off as actual startups.
The internal startup programme was successfully launched in 2021 under the patronage of Klemens Haselsteiner and is already entering the second round in 2022.
The exciting business ideas from the programme promise to stir up the construction industry. Startup methodologies are used to test and validate the business models as quickly as possible.
The intrapreneurship teams pitch their startup ideas to a Board of top STRABAG managers. The adASTRA Board members then decide which startup projects they want to support and take forward with funds from their own budgets. Rather than just giving a symbolic thumbs-up, the Board and Division Managers are directly responsible for implementing the startup ideas.
- Develop business ideas and social businesses that shape the future of our industry in a sustainable and innovative way
- Establish new, agile ways of working and design thinking methods
- Found startups that are attractive to external investors and that prove themselves on the market
“As a leading construction company, we want to show how to approach construction in a modern and sustainable way. Our intrapreneurship teams operate like young startups. But they have a decisive ace up their sleeve: STRABAG provides them with the financial resources and technical expertise to develop, test and ideally implement their ideas. With adASTRA, we invest in the innovative strength of our more than 74,000 employees. Because they are the ones who create and shape progress at STRABAG“.Klemens Haselsteiner
In the adASTRA programme, small agile intrapreneurship teams develop innovative business concepts and test them in a stage-gate process for benefits and market demand.
bricksta – Heaters – teamup: these are the three teams that received funding on Demo Day 2021 to bring their business ideas to market as a pilot project in the following six months